The founders started learning more about this issue and found out that there were not so many services out which help companies deal with it.

The idea was born after Andrey Mikhailov, who had an online store before Competera, noticed a 50 % price gap of a product between his store and the competitor.

Success storyĬompetera was founded in 2014 by Alexandr Galkin with auditing and IT-consulting background, Andrey Mikhailov who had worked in the IT outsourcing industry with SaaS products and Alexandr Sazonov who had been involved in mergers&acquisitions and the development in real-estate projects before joining the startup. While dashboards are mostly used by smaller companies, the bigger companies prefer to integrate the service into their own solutions through API.Ĭompetera also has a product for manufacturers to help them track goods, analyze their position in various national markets and receive important analytics and insights. This product allows managers and analysts to save time and make more informed decisions. Whenever the market position is changed the system provides recommendations on how to be back on track. Competera’s clients can access personalized dashboards that reflect information on their company’s market position. It also indexes e-commerce websites a couple of times a day. While big companies have internal teams for scraping pricing data, Competera is able to scrape data on sales, mark-ups and profit margins. Competera is a new generation AI-driven SaaS product that provides online retailers with recommendations on their pricing policy to maximize the ratio of profits-to-clients How does it work?Īdjusting prices is one of the biggest issues in online retail.

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